Database Marketing

Millennia Sales & Marketing incorporates a selection of standard report formats. Users can track the revenue generated by individual guests or clients, and relate this information directly to the company marketing strategy. By automatically tracking sources of revenue, users can take a proactive approach to their promotional activities.

With both on screen and printed report options, information can be accessed at any time during the marketing cycle, not just on a historical basis. The system can help map out entire marketing strategies, linking expenditure directly to the revenue generated.

The Database Selection program provides an easy-to-use tool for selecting profiles from the database and outputting the name and address details for database marketing. Labels, personalised letters, personalised emails can be generated from the system. Alternatively produce a file (text, spreadsheet, CSV) for sending to a fulfilment house where large volumes are involved.

Database Selection


"Millennia is now at the forefront of all the Club's processes. From our Point of Sale terminals, the events diary, and of course the management of the Membership, Millennia is used to administrate it all. It has completely revolutionised the day to day running of the business, improving efficiency and allowing us to provide an even better service to our members.

The online Members area provided is particularly impressive, giving our members an easy to use portal to manage their membership, i,e pay bills, update details or book Club events."

Jack Birley Club Secretary, Athenaeum Club Liverpool



Millennia venue applications are used at a wide variety of event centres from football stadia to corporate training centres, from conference hotels to private clubs. Whether you organise residential conference or Christmas party nights, themed evenings or corporate meetings Millennia venue applications are the perfect software solution.